As Fernwood began to shift our focus from traditional fitness messaging based on appearance to a more holistic approach to physical and mental wellbeing, Taryn was at the top of our list of people we wanted to work with. Her powerful message about embracing your body and her genuine love of movement aligned perfectly with our brand values and we were thrilled when she came on board as an ambassador.

As a brand ambassador, Taryn worked with us to develop a comprehensive 12-month campaign across multiple channels including social media, video content, our member magazine and event appearances. She also delivered a keynote address at our national conference.

The impact from the partnership was immediate. Our franchisees and staff were moved to tears by her inspiring keynote address, and many of them approached our events team afterwards to find out how they could book her to speak at their own clubs. Throughout the year, we also received an overwhelmingly positive response from members and staff alike, with strong engagement on social media and great feedback on her cover story in our member magazine.

Collaborating with Taryn was the ideal way to establish our new brand direction and inspire our 70,000 members to embrace their bodies.”